Results for: influencer

There was a time when hunting brands leaned hard on celebrity endorsements: TV personalities, professional shooters, or championship callers with big followings and even bigger sponsorship deals. That era? It’s fading fast.

Look for more from the outdoor industry’s legion of influencers this year as these enthusiasts go beyond the expected and embrace new trends head-on. The role of outdoors influencers already reaches beyond marketing spokespeople. These content creators embody the brands they represent, and they authentically rep the thrill-seeking, competitive lifestyles of their followers. The fact that the future of outdoor influencer marketing promises even bigger opportunities in 2025 should have any performance company excited.

For centuries, traditional media has been the de facto source for getting the word out about newsworthy events. They are also instrumental in promoting businesses, products and services. Traditional media, or “old media,” can be defined as any form of mass communication before the emergence of digital media, or new media. This includes billboards, television, radio, magazines, newspapers and any other non-interactive media.

In today’s digitally connected world, anyone with a social media account (or often even better, a blog) has a platform...

Traditional ecommerce? That trail’s getting cold. Today’s consumers are discovering, reviewing, and buying products right inside their favorite social platforms. Social commerce isn’t a trend. It’s a new path forward if you make posts shoppable, sell by influence, and play a tough mobile-first game.  Brands not yet ready to sell directly through Instagram, TikTok, or Facebook are missing their shot entirely.

In the old days, marketing in the hunting industry was simple: Get your gear on the shelves at a big-box store, run some ads in a couple of legacy magazines, and hope for a strong season.

If there’s one thing every outdoor brand needs to accept heading into 2026, it’s this: Not all hunters are created equal.

Modern hunting consumers aren't just buying gear - they’re buying into a belief system. In 2026, brand storytelling that succeeds will be from those who understand how to motivate today’s hunter through authentic, credible, on-target messaging.

In today’s saturated digital wilderness, getting noticed is only half the battle. Getting results is what counts. Whether you’re marketing high-performance gear, adventure-ready apparel, or off-road essentials, scroll-stopping creative is the secret weapon to ignite awareness and convert eyeballs into action.

Unruled, the outdoor industry’s leading integrated marketing agency, has released its latest study: 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters.

The 2025 Fishing Industry Insights Report, released today by Untamed, unveils groundbreaking insights into how modern anglers shop, spend, and connect with brands—with digital media, brand loyalty, and direct-to-consumer (DTC) sales playing a crucial role in the industry's future.