Results for: influencer

If you've invested in influencer marketing before, you've probably experienced the same roller coaster as everyone else. A creator posts your product. Engagement pours in. The comments are full of people asking where they can buy it. Your team feels like the campaign is a win. Then the sales report comes in.

There was a time when hunting brands leaned hard on celebrity endorsements: TV personalities, professional shooters, or championship callers with big followings and even bigger sponsorship deals. That era? It’s fading fast.

Look for more from the outdoor industry’s legion of influencers this year as these enthusiasts go beyond the expected and embrace new trends head-on. The role of outdoors influencers already reaches beyond marketing spokespeople. These content creators embody the brands they represent, and they authentically rep the thrill-seeking, competitive lifestyles of their followers. The fact that the future of outdoor influencer marketing promises even bigger opportunities in 2025 should have any performance company excited.

For centuries, traditional media has been the de facto source for getting the word out about newsworthy events. They are also instrumental in promoting businesses, products and services. Traditional media, or “old media,” can be defined as any form of mass communication before the emergence of digital media, or new media. This includes billboards, television, radio, magazines, newspapers and any other non-interactive media.

In today’s digitally connected world, anyone with a social media account (or often even better, a blog) has a platform...

Outdoor brands can reach customers through social media, paid search, email marketing, influencer partnerships, SEO, YouTube, and retail promotions. The opportunities are massive.

Outdoor consumers rarely discover a brand, research a product, and make a purchase in the same place. They might first see your brand through an Instagram Reel, watch a product review on YouTube a few days later, read a blog on your website while researching options, and finally purchase after receiving an email offer. 

Fishing brands spend a lot of money trying to get attention online through paid ads, social media campaigns, influencer partnerships, SEO, email marketing, and video production. The outdoor industry has become intensely competitive, and every brand is fighting for the same customers.

Social media for outdoor apparel brands is one of the industry’s most effective tools, driving brand awareness, customer connections, and purchase decisions.

The boating and watersports world doesn’t coast. It accelerates. Trends shift with the tide, and if your brand isn’t leading, it’s drifting. Results-driven PR strategies are how watersports and boating brands take control of their narrative, their visibility, and their market position.

Traditional ecommerce? That trail’s getting cold. Today’s consumers are discovering, reviewing, and buying products right inside their favorite social platforms. Social commerce isn’t a trend. It’s a new path forward if you make posts shoppable, sell by influence, and play a tough mobile-first game.  Brands not yet ready to sell directly through Instagram, TikTok, or Facebook are missing their shot entirely.

In the old days, marketing in the hunting industry was simple: Get your gear on the shelves at a big-box store, run some ads in a couple of legacy magazines, and hope for a strong season.