On bluebird days or in the toughest conditions, we bring your brand’s story to life with unmatched expertise. Our video production team has spent countless hours behind the lens learning to frame the perfect shots for outdoor brands. And once those shots hit the mark, our team is adept at placing and polishing the powerful video footage that results so that it makes the maximum impact on the target audience.
Capabilities that deliver results
Script Development
Once an idea for a marketing video has been established, developing a well-written script — which serves as a blueprint for the video’s action and overarching goal — is a critical first step to creating a highly effective finished asset. And at Unruled, our writers have a wealth of experience developing scripts that resonate with outdoor audiences.
Direction
Direction is where vision comes to life. At Untamed, our directors are the driving force behind every frame, transforming scripts into compelling on-screen stories. With an eye for detail and an unwavering commitment to authenticity, they guide everything from camera movement to lighting design and talent performance. But directing isn’t just about shots—it’s about shared vision. Our in-house directors collaborate closely with cinematographers, designers, and actors to ensure every moment feels real, immersive, and powerfully on-brand. They don’t just tell stories—they craft experiences that resonate, move, and inspire.
Production
Production management is the hub of a film or video project. Just as any successful project requires countless specialists monitoring various aspects, production management is about coordinating different departments and ensuring that all systems and logistics work together flawlessly. Our Unruled Production Managers are experienced in coordinating different aspects of production, from human resources and equipment to timelines and budgets, ensuring a seamless transition between pre-production, production, and post-production stages.
Music
As most of us are well aware, music has the power to move us, instantly setting a mood and stirring emotion. It’s also a cornerstone of memory-making and memory recall. And of course, all of these are desirable for brands looking to create lasting impressions on consumers — making music selection a powerful way to up marketing campaigns’ impact. At Unruled, we can craft a custom music score or source that perfect track or series of tracks to nail the tone for your content.
Filming & Cinematography
Cinematography is where vision meets craft. It’s the art of shaping light, movement, and emotion into unforgettable visuals. At Unruled, our cinematographers don’t just capture footage—they design each frame with intention, turning every shot into a story that resonates. From selecting lenses and lighting to orchestrating motion and depth, they create a visual language that elevates every moment. Whether it’s raw grit or cinematic polish, every decision—on set and in color—amplifies the narrative and stirs the viewer. This is more than filming. It’s visual storytelling, mastered.
Editing
Editing is the craft that transforms moments into meaning. It’s the invisible craft that transforms raw footage into a powerful, polished narrative. At Unruled, our editors are the final storytellers—curating each frame, refining pacing, and stitching sound, visuals, and emotion into one cohesive experience. From assembling the rough cut to perfecting every transition, they shape the rhythm and flow that keeps audiences locked in. It’s precision work driven by instinct and expertise, and it’s how we make sure every story not only lands—it lingers.
Post-Production
Serving as the final stage in the process of creating a world-class marketing video, post-production puts the finishing touches on the content generated during filming — and is capable of turning good content into great content. Unruled’s post-production team includes professional editors, sound engineers, multimedia designers and more.
Voiceovers
Adding a voiceover to your content is not only a way to make it more compelling, engaging and memorable for audiences — it has also been proven to deliver a performance boost. Just a few of the KPIs that professional narration can lift for your content include brand recall rate, views, completion rate, clickthrough rate and social media shares.
Short- and Long-Form Videos
Whether your outdoor brand needs a quick piece of content to highlight one of its offerings on social media or a much lengthier production such as a webinar, explainer video, sizzle reel, documentary or brand film, Unruled’s videography team can cover all your pre-production, production and post-production needs — from the initial concept to the final frame.
Training Videos
Whether for employee onboarding, skills development, adapting to evolving workplace procedures or any other educational endeavor your outdoor brand may need to undertake, Unruled’s team can create educational training videos that offer a great way to get all of the team on the same page, all while reinforcing and advancing your company culture.
Special Effects
VFX turns the impossible into unforgettable. At Unruled, our artists blend live-action and CGI to create bold, photoreal scenes that defy physical limits—whether it’s too risky, too remote, or too unreal to film. From pre-production planning to on-set supervision, our VFX team ensures every shot is primed for seamless integration. In post, we bring the magic to life—building 3D models, simulating physics, and blending it all with precision using techniques like compositing, rotoscoping, and matte painting. Every frame is polished for clarity, color, and cohesion, delivering visuals that elevate the story—not distract from it.
2D Animation
2D animation turns imagination into motion. At Unruled, we use this time-honored craft to create dynamic, emotionally rich stories that move across the screen—and stick in the mind. From concept and script to storyboarding and design, every step is rooted in precision and creativity. Our animators bring characters and scenes to life frame by frame, using timing, movement, and a deep understanding of motion to build fluid, engaging narratives. Once it is animated, we layer in sound, music, and voice to deliver a polished final piece that captivates and connects. With 2D animation, we don’t just tell stories—we build worlds where anything is possible.
3D Animation
3D animation brings depth, realism, and storytelling into one immersive experience. At Unruled, we craft fully dimensional worlds that captivate, inform, and inspire. The process begins with modeling—building digital characters, props, and environments from the ground up. Through rigging, we give these creations a digital skeleton, setting the foundation for fluid, lifelike motion. Animators then choreograph every move with keyframes, while lighting and texturing define the scene’s mood and realism. Finally, rendering pulls it all together, transforming intricate digital builds into polished visual stories. With 3D animation, we don’t just simulate reality—we reimagine it.
In the world of fishing, timing, technique, and presentation are everything. The same goes for your marketing. When done right, video marketing for fishing brands doesn’t just tell your story; it pulls your audience into the action, hooks their attention, and lands hard.
Unruled, formerly known as TBA Outdoors, has earned national recognition with three 2025 GDUSA Digital Design Awards, honoring the agency’s outstanding creative performance in digital campaigns and content production for the outdoor industry.
Raymarine and FLIR Marine, world leaders in marine electronics, today announced that it has appointed TBA Outdoors, an outdoor leisure marketing firm, as its creative agency of record.
