Unruled, formerly known as TBA Outdoors, has earned national recognition with three 2025 GDUSA Digital Design Awards, honoring the agency’s outstanding creative performance in digital campaigns and content production for the outdoor industry.
These award-winning projects reflect Unruled’s signature approach: combining data-driven strategy, disruptive creativity, and deep-rooted outdoor expertise to deliver content that not only captures attention—but drives measurable results.
Presented annually, the GDUSA Digital Design Awards celebrate excellence in digital media and design. Unruled’s campaigns were selected for their originality, technical execution, and ability to engage audiences and elevate brand visibility.
Award-Winning Campaigns:
Contender Boats Email Campaign
Unruled engineered a precision-targeted email campaign to support the launch of the Contender 29BAY. Featuring bold messaging, cinematic visuals, and high-converting landing pages, the campaign was fueled by strategic segmentation and sequencing. Exceptional open and click-through rates confirmed the campaign’s role as a benchmark in digital launch strategy.
Contender Boats 29BAY Launch Video
To introduce Contender’s most advanced bay boat to date, Unruled produced a cinematic launch video highlighting the vessel’s performance and craftsmanship. Using dynamic 3D animation, water-level storytelling, and high-energy editing, the video became the centerpiece of a multi-platform campaign that generated significant buzz across digital and social channels.
ARL Alpha Charge Exploding Targets Video
Unruled led brand development and content strategy for the launch of Adrenaline Research Labs (ARL). The debut video for the Alpha Charge exploding targets combined sleek cinematography, high-adrenaline visuals, and powerful editing to reflect the product’s intensity. The campaign successfully positioned ARL as a bold new entrant in the high-performance shooting sports market.
“Winning three GDUSA Digital Design Awards is a testament to the kind of work Unruled was built to deliver—strategic, fearless, and impossible to ignore,” said Scott Brandon, CEO of Unruled. “These campaigns reflect what happens when raw creativity is matched with precision strategy and an authentic understanding of the outdoor consumer.”
This recognition further reinforces Unruled’s reputation as a full-service, integrated marketing agency purpose-built for outdoor brands. With a complete suite of services under one canopy—from email and digital strategy to video content and brand storytelling—Unruled helps brands outperform in a crowded and competitive landscape.
Rooted in a passion for the outdoors and powered by innovation, Unruled remains driven by a singular mission: to help outdoor brands navigate the wild, ignite growth, and forge lasting customer connections. These awards affirm that mission and underscore the agency’s leadership in redefining outdoor industry marketing.
