Results for: influencer

There are few places where authenticity is as critical as it is in the outdoor industry. After all, nobody wants a backpacking guide who’s never pitched a tent, a climbing instructor who’s afraid of heights or a fishing rod endorsed by someone who’s never set a hook. Outdoor enthusiasts rely on genuine experiences, trustworthy advice and reliable gear to make their adventures safe and memorable. By leveraging user-generated content (UGC) in their marketing efforts, outdoor brands can boost authenticity, trust, consumer connections, and their businesses.

As a top outdoor apparel marketing agency, we help outdoor brands ignite growth by connecting authentically with the adventurers who love your products.

According to academic research, brands bring around 30,000 new products to market each year — and dauntingly, more than nine...

It’s freeing to roam unmapped terrain guided by instincts, but an outdoor brand that fails to use SWOT—an analysis of Strengths, Weaknesses, Opportunities, and Threats—puts itself at a disadvantage. Before trekking into new territory, outdoors enthusiasts often assess their ‘SWOT’ to maximize their adventure. 

Cinematic-quality video production for outdoor brands piques viewers’ sense of adventure to forge relationships and drive engagement across all channels.

With a well-planned and well-executed outdoor brand social media strategy, active lifestyle gear brands can build community — and boost their bottom lines.

TBA Outdoors recently launched a marketing campaign to introduce The Raven, a new electric Bradley Smoker, to U.S. and Canadian audiences. TBA Outdoors won the business in 2023 and is Bradley’s AOR.

In an era when digital marketing has seemingly taken over for brands across the board, it’s easy to wonder whether traditional PR (public relations) tactics still hold value for brands in the outdoor industry. After all, today’s digital marketing options offer near-instant visibility, along with a powerful ability to precisely target the right consumers at the right times. But PR still offers a unique power that complements them and can effectively support brand growth. Simply put, employing PR for outdoor brands can foster the kind of brand reputation and community engagement needed to drive long-term success in the outdoor industry.

Maryland’s Banshee Brands Inc, the parent company of Retay USA, which operates the North and South American division of Turkey-based Retay Arms, has tasked TBA Outdoors — a digital marketing agency specializing in the outdoor industry — with a massive undertaking to launch in late summer/early fall. The broad initiative includes a new brand strategy and marketing plan, creative, paid media, PR, content development, organic social media, influencer management, SEO, web development and a robust email program.

As outdoor ecommerce technology continues to evolve, companies are constantly vying for attention amid the digital noise. However, there's a select group of outdoor industry players who aren't just competing; they're dominating the scene by harnessing the power of fully integrated agency services. In this blog, we'll explore how leveraging a comprehensive suite of services—from creative and organic social media to influencer marketing and SEO—propels outdoor ecommerce companies to the forefront of the market.

Want to make a social media marketer cringe? Tell them, “We want you to make a viral video,” and watch...