Outdoor adventurers crave connection—and your outdoor brand’s email marketing should fuel that fire. At Unruled, we craft passion-packed campaigns that forge loyalty and ignite growth. With the right strategy and a partner who knows the wild, email marketing becomes your secret weapon to engage, convert, and conquer.
Capabilities that deliver results
Email Marketing Strategy
We view email marketing as one of the most cost-effective tactics for outdoor brands — and the data backs us up. Achieving peak effectiveness with an email marketing campaign requires a sound strategy and strong execution. Unruled’s seasoned email marketing experts can deliver on both counts.
Automated Drip Campaigns
Drip email campaigns are sent to consumers over a specified schedule, or are triggered by specific user actions. They are highly customizable and often personalized. Responsive campaigns boost efficiency while keeping your outdoor brand top of mind, moving recipients along the path to purchase. What’s even better? When your campaigns use tools like Klaviyo and the expertise of an email marketing agency for outdoor brands, the precise, performance-driven automations leave you more time for the things you love.
Cart Abandonment Strategy
For outdoor brands, cart abandonment constitutes a near-miss, but our email marketing agency challenges you to see these as opportunities. The potential buyer is clearly a strong prospect for conversion. With the right email marketing for your outdoor brand, you can leverage new ways to convert these interested shoppers into paying customers, boosting online sales.
High-Impact Content
Email marketing must prioritize sharp, on-point content to increase engagement, leads and conversions. Unruled is teeming with out-of-the-box thinkers who bring fresh ideas to email marketing, driving customer loyalty. With compelling subject lines and CTAs that turn curiosity into clicks, your content can tell your story and secure a sale.
Groundbreaking Design
Standing out in a cluttered email inbox is challenging with a run-of-the-mill layout. Unruled’s email marketing for outdoor brands stands out with designs that cross the finish line first. The bold themes won’t just catch someone’s eye. We leverage information architecture and data-filled insights to grab your audience and carry them down the page to convert.
AI-Powered Segmentation
Maintaining and segmenting your email list takes time and attention, but it’s critical to successful campaigns. With AI-powered software on Klaviyo, email marketing for outdoor brands is a cinch. Intuitive machine learning sees connections quickly, providing intelligent customer groupings that maximize your messaging.
Data-Backed Personalization
Highlight product recommendations and put a personal touch on every email with the Klaviyo email marketing platform for outdoor brands. These tools accelerate the user experience without increasing your time investment. And when you leave these details for your email marketing agency, there’s more time for outdoor brands to get outside and play.
Omnichannel Opportunities
Unified marketing provides a seamless experience for customer interactions. Email marketing for outdoor brands is a hub for an integrated, omnichannel strategy. When your emails provide audiences access points to your website, social channels, and videos, you bridge the gap between online experiences and offline adventures.
The outdoor industry isn’t for the faint of heart. Competition is fierce, audiences are diverse, and the customer journey rarely follows a straight path. One minute, a customer discovers you on Instagram. The next, they’re comparing gear on your website and reading reviews on a third-party site. If you’re not measuring how these touchpoints connect, you’re missing the mark.
Some marketers get caught up chasing the latest trends, but email continues to prove its power. It is direct and personal, and when automated, it can become a loyalty-building system that runs around the clock.
Unruled, formerly known as TBA Outdoors, has earned national recognition with three 2025 GDUSA Digital Design Awards, honoring the agency’s outstanding creative performance in digital campaigns and content production for the outdoor industry.
