We are proud to announce that Unruled has earned Bronze in the Brand Transformation Strategy category at the 2026 4As Jay Chiat Awards, recognizing the team’s work on Raymarine’s “Earn Your Strikes” campaign.
Led by strategist Cary Murphy, the team uncovered a simple truth at the heart of the campaign: serious anglers earn their strikes through early mornings, rough conditions, long hours and lessons learned on the water.
Strategy That Earned Recognition
That insight became the foundation for “Earn Your Strikes,” giving Raymarine a distinct platform rooted in the grit, commitment and hard-earned pride of the anglers who rely on its technology.
We’re so proud of the entire Unruled team and our partners at Raymarine for turning a powerful audience insight into award-winning work. See the full list of 2026 Jay Chiat Award winners.
