Unruled
Headquarters
302 Wingo Way, Suite 302
Mount Pleasant, SC 29464
Project Inquiries
scott@unruledagency.com
P: 843.916.2000

Creative, Brand Strategy, Public Relations, Production

Rost Martin

Visit Website
    Situation

    fast-growing market
    with a bold vision

    Task

    As a brand-new firearms manufacturer, Rost Martin entered a crowded but fast-growing market with a bold vision and decades of industry expertise. The company aimed to differentiate itself from legacy brands, connect with an underserved audience, and debut its first handgun at SHOT Show 2024​.
    Execution

    To ensure a high-impact launch, we developed a multi-faceted brand and marketing strategy:

    Brand Strategy & Positioning

    Established Rost Martin’s unique identity, focusing on inclusivity, reliability, and next-generation innovation​.

    Trade Show Booth Design

    Developed a visually striking, high-impact trade show booth, designed to immerse attendees in the Rost Martin brand experience. Featuring interactive product displays, bold branding, and sleek digital integrations, the booth attracted dealers, media, and industry insiders.

    Visual Identity & Packaging

    Improved site design, user experience, and checkout process to reduce friction and maximize sales​.

    Dealer & Trade Activation

    Engaged key dealers and reps to generate buzz before SHOT Show, ensuring strong distribution and early retail partnerships​.

    Social Media & Content Creation

    Created engaging digital content, including action-packed reels, product spotlights, and interactive giveaways to drive awareness​.

    Launch Event & Media Coverage

    Secured front-page features in Guns & Ammo and Shooting Times, amplifying exposure within the industry​.

    Results

    Project by
    the numbers.

    Sold Out Phase 1 Inventory

    Initial stock completely sold out, exceeding sales expectations​.

    Over 70 New Dealers

    Surpassed the initial goal of 50, rapidly expanding retail distribution​.

    $5M in Earned Media

    The launch campaign generated massive media coverage, reinforcing brand credibility​.
    Back
    Next Project
    Madison Creek Outfitters
    Let’s Collaborate

    Join the wild side of Marketing

    "*" indicates required fields

    This field is for validation purposes and should be left unchanged.
    Name*
    This field is hidden when viewing the form
    This field is hidden when viewing the form
    This field is hidden when viewing the form
    What Are We Building Together?*
    Scott Brandon

    Work With Us

    Scott Brandon
    Chief Executive Officer

    scott@unruledagency.com
    843.916.2000

    Let’s Talk