As professional marketers and business owners know all too well, a lot of time, effort and money go into catching consumers’ attention and attracting them to visit a brand’s website or brick-and-mortar store. But once they’ve arrived, the job is far from over. If the prospective customer encounters any significant hurdles to conversion along the path to purchase, all the work and spending can be for naught, at least when it comes to the business’s bottom line.
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Over the past five years, U.S. holiday e-commerce sales have risen from $108.7 billion in 2016 to $239.26 billion in...
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When it comes to finding e-commerce success, there are a lot of different paths you take to the top — as evidenced by the long list of modern businesses turning huge profits selling their products and services online. But no matter the type of business or what it’s selling, if it’s prospering in the online marketplace, it’s likely employing some key tactics in its online strategy. It’s also likely that some of those same powerful tactics are holding prominent positions in leading competitors’ e-comm game plans.
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Working in the realm of public relations, there is no better aspect of the job than getting the opportunity to plan and implement a press trip or media event. And while we may be partial, planning one in the outdoor space may even surpass all other industries (combined).
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Some might argue that the Age of Exploration (and adventure) is over. When the word explorer is used, the term is likely attributed to the likes of Ernest Shackleton, Amelia Earhart, Lewis & Clark and even the likes of Teddy Roosevelt. However, there’s another who should join their ranks. He is arguably one of the greatest literary icons of the 20th century. Ernest Hemingway drew the inspiration for many of his prize-winning stories from his own life experiences.
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When you first hear the term artificial intelligence, or simply AI, it can undoubtedly conjure up some connotations of HAL 9000 from 2001: A Space Odyssey, Skynet and the Terminator, JARVIS and Iron Man or just about any other science fiction film reference. However, at least for the time being, we are in no danger of robots taking over the world.
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The direct-to-consumer (D2C) sales model has seen a significant and steady rise in popularity in recent years in the United States — and its growth doesn’t appear to be slowing anytime soon. In fact, D2C e-commerce sales have more than doubled over the past four years from $76.6 billion in 2019 to an estimated $182.6 billion in 2023, with 2024 forecast to hit nearly $213 billion.
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It’s hard to ignore the huge potential that email marketing can bring for businesses. First of all, email is widely used by consumers everywhere. About 347.3 billion emails are sent globally per year, and nearly 4.4 billion people use email worldwide.
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Here at TBA Outdoors, we’ve been preaching the importance of getting to know your customers for a long time. And the reason is pretty simple and straightforward: The better you know your existing customers and your broader target audience, the stronger your chances of genuinely connecting with them and earning (or increasing) their business with you.
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Do you love to work on your website's optimization as much as you do other marketing tactics? It's an easy factor to overlook — but also an ideal place to focus your attention on tangible results.
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The world’s largest sportfishing trade show returns for its 66th year to the Orange County Convention Center in Orlando, FL on July 11-14. ICAST has become the annual show where brands debut and showcase their new and innovative products for the upcoming seasons. Visitors, retailers and attending media will get a first glimpse into the future of sportfishing gear, apparel and technology. Outdoor industry marketing agency TBA Outdoors will be there supporting Frogg Toggs and Kokopelli.
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For businesses of all types and sizes looking to effectively — and cost-efficiently — reach their target audiences in the digital age, social media has become a critical tool. However, despite being leveraged across nearly every industry and niche, social media marketing is not a “one size fits all” endeavor. And if you’re an outdoor brand marketing your wares on social media, a unique approach is required to maximize the impact of your efforts.
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