2026

Fishbites, a pioneer in scented bait innovation, has expanded its partnership with Unruled, a marketing agency specializing in the outdoor lifestyle category, as the company continues to build momentum and scale its business.

The backyard is crowded so standing out is not optional. Every brand is pushing content, running ads, and trying to win attention at the same time.

Let’s be honest. If your products are not showing up the way they should in search, it is not because you are not putting in effort. It is because you are missing the infrastructure that actually drives visibility.

Most outdoor brands believe they have strong positioning. They talk about quality. They talk about passion for the outdoors. They talk about community, adventure, and lifestyle.

Outdoor brands are built on instinct. Many founders and marketing leaders built their companies by trusting their gut. They know their audience because they live the lifestyle. They know what a good product looks like. They know what messaging feels authentic.

Outdoor brands don’t have a content problem. They have a connection problem. Video storytelling for outdoor brands’ social channels connects with customers better by capturing attention, building identity, and inspiring decisions.

Unruled took home a Gold ADDY at the American Advertising Federation (AAF) Charleston Awards for its rebrand in the Integrated Media Professional Campaign category.

Social media for outdoor apparel brands is one of the industry’s most effective tools, driving brand awareness, customer connections, and purchase decisions.

Unruled earned top recognition at the Charleston AMA Spark Awards, taking home wins for both integrated campaign execution and brand identity. The Spark Awards celebrate marketing that delivers measurable results and real business impact across the Charleston market.

In the outdoor industry, the brands that win are not just louder. They are found first. When marketing decision-makers at outdoor brands overlook SEO, they are not just missing traffic. They are handing revenue to competitors who show up the moment customers start searching.

In a world consumed by endless scrolls and short-form videos, email marketing might feel like an outdated tool. But for outdoor brands that want deeper engagement and more meaningful conversions, it’s still one of the most dependable ways to connect.

Our client, Raymarine, has taken home top honors at the 2025 Neptune Awards, winning Best Video Under 2 Minutes for its campaign, “Earn Your Strikes.”