Unruled & Unfiltered

Here at TBA Outdoors, we’ve preached about the power of user-generated content (UGC) before. This created-by-consumers content — which includes reviews, photos, videos and social media posts — can be a powerful tool for strengthening brand identity and establishing enduring audience connections. And particularly in the outdoor industry, UGC can play a pivotal role in helping brands showcase their products in action and inspire consumers to get outside and explore.

For any brand or business to find long-term success in the marketplace, effective marketing is a must. But of course, marketing isn’t a one-size-fits-all endeavor. And when it comes to marketing for outdoor companies — which have their own unique offerings, audiences and needs — choosing the right marketing agency is critical.

Whether in the business of selling fishing gear, hunting essentials, hiking apparel or any other outdoor-focused offerings, all outdoor brands have an inherent connection to the natural world. And of course, the same can be said about the primary prospects for most outdoor brands: outdoors enthusiasts.

Traditional forms of marketing can offer effective ways of introducing consumers to a brand’s offerings and conveying a wealth of product/service advantages to prospects to move them along the path to purchase. But ultimately, there’s nothing quite like putting a product in consumers’ hands or otherwise giving them firsthand exposure to the benefits it can provide. And this is exactly the idea behind experiential marketing.

Valentine's Day is the perfect opportunity for outdoor brands to boost online sales. Here are a few ways you can make the most of the first commerce-related holiday of the year:

When it comes to increasing e-commerce revenues, mobile is on the move. According to the latest statistics, mobile e-commerce sales topped a whopping $2.2 trillion globally in 2023. What’s more, the numbers of consumers who are shopping — and buying — on their mobile phones is quickly rising, too. In fact, 60% of all the world’s e-commerce sales were completed on mobile devices in 2023, representing a 4% rise over the 56% figure reported 5 years earlier in 2018. And by 2027, the percentage of e-commerce sales made on mobile phones is predicted to hit 62%, with global mobile e-commerce sales totals climbing to a jaw-dropping $3.4 trillion.