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Want to make a social media marketer cringe? Tell them, “We want you to make a viral video,” and watch...

Here at TBA Outdoors, we’ve preached about the power of user-generated content (UGC) before. This created-by-consumers content — which includes reviews, photos, videos and social media posts — can be a powerful tool for strengthening brand identity and establishing enduring audience connections. And particularly in the outdoor industry, UGC can play a pivotal role in helping brands showcase their products in action and inspire consumers to get outside and explore.

For any brand or business to find long-term success in the marketplace, effective marketing is a must. But of course, marketing isn’t a one-size-fits-all endeavor. And when it comes to marketing for outdoor companies — which have their own unique offerings, audiences and needs — choosing the right marketing agency is critical.

Whether in the business of selling fishing gear, hunting essentials, hiking apparel or any other outdoor-focused offerings, all outdoor brands have an inherent connection to the natural world. And of course, the same can be said about the primary prospects for most outdoor brands: outdoors enthusiasts.

Traditional forms of marketing can offer effective ways of introducing consumers to a brand’s offerings and conveying a wealth of product/service advantages to prospects to move them along the path to purchase. But ultimately, there’s nothing quite like putting a product in consumers’ hands or otherwise giving them firsthand exposure to the benefits it can provide. And this is exactly the idea behind experiential marketing.

Valentine's Day is the perfect opportunity for outdoor brands to boost online sales. Here are a few ways you can make the most of the first commerce-related holiday of the year:

When it comes to increasing e-commerce revenues, mobile is on the move. According to the latest statistics, mobile e-commerce sales topped a whopping $2.2 trillion globally in 2023. What’s more, the numbers of consumers who are shopping — and buying — on their mobile phones is quickly rising, too. In fact, 60% of all the world’s e-commerce sales were completed on mobile devices in 2023, representing a 4% rise over the 56% figure reported 5 years earlier in 2018. And by 2027, the percentage of e-commerce sales made on mobile phones is predicted to hit 62%, with global mobile e-commerce sales totals climbing to a jaw-dropping $3.4 trillion.

In today’s digitally driven marketing world — whether most outdoor brands and professional marketers realize it or not — artificial intelligence (AI) has already been impacting the way businesses attract and interact with modern consumers for years. Just one leading example of AI’s existing impact on marketing efforts can be seen in the machine learning-powered targeting and personalization capabilities available to businesses that leverage Facebook Ads.

Here at TBA Outdoors, we specialize in putting outdoor brands and their offerings in front of consumers — ideally, just when they’re looking to buy the brand’s specific products and services. And search engine optimization (SEO) is, of course, one of the most effective ways to do just that.

In today’s technologically advanced business world, artificial intelligence (AI) is changing the game nearly everywhere you look. Within a broad range of industries and across an array of applications, this leading-edge tech tool is making companies’ processes more efficient and making workers’ efforts more effective — and the outdoor industry is certainly no exception.

As the landscape of outdoor recreation continues to evolve in the United States, so do the marketing strategies that most effectively connect with today’s outdoor enthusiasts. In this ever-changing environment, it’s still crucial for your brand to capture the essence of adventure and the spirit of the great outdoors in its marketing efforts. But to gain market leadership, staying ahead of the curve is imperative.

For brands in the digital age, social media has become a nearly ubiquitous tool for communicating with consumers, achieving added brand exposure and engaging with followers. In fact, more than three in four small businesses harness social media to strengthen consumer connections, and nearly 92% of U.S. businesses with 100-plus employees include social media in their marketing mix.