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P: 843.916.2000
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News

Ammo Grill
January 30, 2026

Ammo Grill, maker of rugged portable charcoal grills designed for real‑deal outdoor cooking, has officially joined forces with Unruled Outdoor Agency to take their paid search strategy to the next level. This is about dialing in data, converting firepower into clicks, and turning every campaign into a performance machine.

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HydraStepp boat
October 3, 2025

HydraStepp, builder of high-performance shallow water skiffs, has officially partnered with Untamed Outdoor Agency to lead a full-scale transformation across brand strategy and content production, and to develop a full-channel marketing plan. This isn’t a refresh. It’s a full-on evolution designed to grab attention, own the water, and raise the bar for what an outdoor brand can be.

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GDUSA Awards
August 20, 2025

Unruled, formerly known as TBA Outdoors, has earned national recognition with three 2025 GDUSA Digital Design Awards, honoring the agency’s outstanding creative performance in digital campaigns and content production for the outdoor industry.

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Hunting Study
August 20, 2025

Unruled, the outdoor industry’s leading integrated marketing agency, has released its latest study: 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters.

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Raymarine
August 18, 2025

Charleston-based outdoor agency Unruled is reeling in saltwater anglers with “Earn Your Strikes,” a creative campaign built to strengthen awareness across the fishing sector, establish a deeper connection with consumers and position Raymarine as a trusted partner with consumers and resellers.  

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ARL Packaging Design
July 15, 2025

Packaging that hits like a shot of adrenaline: Unruled took home a 2025 GDUSA Package Design Award for our standout...

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fishing study
July 10, 2025

The 2025 Fishing Industry Insights Report, released today by Untamed, unveils groundbreaking insights into how modern anglers shop, spend, and connect with brands—with digital media, brand loyalty, and direct-to-consumer (DTC) sales playing a crucial role in the industry's future.

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Unruled Outdoor Agency
July 8, 2025

TBA Outdoors has officially revealed its boldest evolution yet – rebranding as Unruled. This isn’t just a name change; it’s a declaration of intent. Fueled by grit and a mission to disrupt the status quo, Unruled enters the wild with a sharpened focus on integrated, results-obsessed strategies built to help outdoor brands thrive. In a landscape where competitors play it safe, Unruled slashes through mediocrity, introducing a fearless spirit, relentless momentum, and the creative firepower brands need to lead the pack.

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Raymarine
June 25, 2025

Raymarine and FLIR Marine, world leaders in marine electronics, today announced that it has appointed TBA Outdoors, an outdoor leisure marketing firm, as its creative agency of record.

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vexan fishing
June 12, 2025

Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner. 

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colorful clouds
March 12, 2025

Adrenaline Research Labs (ARL), a new consumer brand of exploding targets designed for the novelty and adrenaline seeking recreational shooter, today announced its official launch with a new campaign and website created in tandem with agency partner TBA Outdoors.

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Woman sitting next to the Raven smoker drinking a beer
December 11, 2024

TBA Outdoors recently launched a marketing campaign to introduce The Raven, a new electric Bradley Smoker, to U.S. and Canadian audiences. TBA Outdoors won the business in 2023 and is Bradley’s AOR.

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Scott Brandon

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Scott Brandon
Chief Executive Officer

scott@unruledagency.com
843.916.2000