Look for more from the outdoor industry’s legion of influencers this year as these enthusiasts go beyond the expected and embrace new trends head-on. The role of outdoors influencers already reaches beyond marketing spokespeople. These content creators embody the brands they represent, and they authentically rep the thrill-seeking, competitive lifestyles of their followers. The fact that the future of outdoor influencer marketing promises even bigger opportunities in 2025 should have any performance company excited.
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With a well-planned and well-executed outdoor brand social media strategy, active lifestyle gear brands can build community — and boost their bottom lines.
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In an era when digital marketing has seemingly taken over for brands across the board, it’s easy to wonder whether traditional PR (public relations) tactics still hold value for brands in the outdoor industry. After all, today’s digital marketing options offer near-instant visibility, along with a powerful ability to precisely target the right consumers at the right times. But PR still offers a unique power that complements them and can effectively support brand growth. Simply put, employing PR for outdoor brands can foster the kind of brand reputation and community engagement needed to drive long-term success in the outdoor industry.
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Each year, the holiday season presents a prime opportunity for brands of all types — and for active lifestyle brands in particular — to build stronger connections with their audiences on social media. During this festive time, consumers are typically in the mood for celebration, and most are prepared for increased holiday spending. They’re also often searching for inspiration, whether it be for gift ideas, outdoor activities or fitting ways to embrace the season. And of course, for adventure enthusiasts, there are few better gifts to give, get or put on their wish lists than ones that up the recipient’s outdoor game.
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In the age of social media marketing, it’s the holy grail for nearly every brand and business looking to spread the word about their existence and their offerings: the viral social media post. And here at TBA Outdoors, in a blog article titled “Chasing ‘Virality’: 5 Tips to Help Your Next Video Go Viral on Social Media,” we’ve shared our insights on achieving viral marketing status with your brand’s online videos before.
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In the competitive landscape of outdoor cooking products, brand ambassadors serve as the ultimate secret ingredient, infusing authenticity, credibility, and passion into promotional efforts. As consumers seek quality and immersive experiences, leveraging brand ambassadors becomes paramount for companies looking to carve out their niche, particularly in the realm of smokers and outdoor cooking products. Let's explore the pivotal role of brand ambassadors in promoting these products and how they drive engagement, trust, and brand loyalty.
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Want to make a social media marketer cringe? Tell them, “We want you to make a viral video,” and watch...
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Here at TBA Outdoors, we’ve preached about the power of user-generated content (UGC) before. This created-by-consumers content — which includes reviews, photos, videos and social media posts — can be a powerful tool for strengthening brand identity and establishing enduring audience connections. And particularly in the outdoor industry, UGC can play a pivotal role in helping brands showcase their products in action and inspire consumers to get outside and explore.
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8 Big Benefits of Experiential Marketing for Outdoor Brands — and 9 Powerful Paths to Achieving Them
Traditional forms of marketing can offer effective ways of introducing consumers to a brand’s offerings and conveying a wealth of product/service advantages to prospects to move them along the path to purchase. But ultimately, there’s nothing quite like putting a product in consumers’ hands or otherwise giving them firsthand exposure to the benefits it can provide. And this is exactly the idea behind experiential marketing.
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Valentine's Day is the perfect opportunity for outdoor brands to boost online sales. Here are a few ways you can make the most of the first commerce-related holiday of the year:
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As the landscape of outdoor recreation continues to evolve in the United States, so do the marketing strategies that most effectively connect with today’s outdoor enthusiasts. In this ever-changing environment, it’s still crucial for your brand to capture the essence of adventure and the spirit of the great outdoors in its marketing efforts. But to gain market leadership, staying ahead of the curve is imperative.
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For brands in the digital age, social media has become a nearly ubiquitous tool for communicating with consumers, achieving added brand exposure and engaging with followers. In fact, more than three in four small businesses harness social media to strengthen consumer connections, and nearly 92% of U.S. businesses with 100-plus employees include social media in their marketing mix.
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