Packaging that hits like a shot of adrenaline: Unruled took home a 2025 GDUSA Package Design Award for our standout work with Adrenaline Research Labs—a brand built to turn heads and defy convention.
This win marks a major moment in our mission to help outdoor and performance brands carve new trails with design that doesn’t just catch the eye—it captures the spirit.
Built to Disrupt. Designed to Dominate.
Adrenaline Research Labs isn’t a brand that plays it safe—and neither do we. We partnered with them to craft packaging that refuses to blend in, because ordinary was never an option. Together, we created a design that’s equal parts functional weapon and visual adrenaline shot.
From the bold red back built for visibility in the wild to a square container that owns more shelf space, every detail was engineered with purpose. The precision sticker target? That’s not just a visual cue. It’s a bullseye that reflects the brand’s commitment to focus, intensity, and performance.This is more than packaging. It’s a rally cry for consumers who demand more from what they carry into the wild. The outdoors doesn’t play by the rules. Neither do we. Unruled’s work with Adrenaline Research Labs stood out for its daring execution, thoughtful engineering, and laser-focused alignment with the brand’s ethos: fearless, high-performance, and unmistakably wild.
