Brand Strategy, Research, Creative, Social, UI/UX, Email

Adrenaline Research Labs

Challenge

Built to Disrupt.
Named to Explode.

Task

UTEC, a leader in commercial explosives testing and analysis, saw an opportunity in the $50M exploding target market, a space dominated by legacy brands like Tannerite and Sonic Boom. However, this wasn’t just about launching a new product—it was about creating an entirely new brand from scratch.

With no existing name, positioning, or strategy, UTEC needed a bold, high-energy identity that would disrupt the market, captivate thrill-seekers, and carve out a distinct space in the industry. That’s where Unruled came in.

Execution

Unruled developed Adrenaline Research Labs (ARL) from the ground up—handling every aspect of the brand’s creation and go-to-market strategy:

Category & audience research

Conducted deep-dive research to identify key opportunities, gaps in the market, and the target consumer’s motivations.

Naming & Brand Development

Created the name Adrenaline Research Labs, capturing the excitement, innovation, and precision behind the products.

Brand Strategy & Positioning

Defined ARL as the premier innovator in high-performance shooting targets, differentiating it from outdated competitors.

Logo & Visual Identity

Designed a bold, high-impact brand mark, establishing ARL’s authoritative yet adrenaline-fueled aesthetic.

Website & E-Commerce Launch

Built and launched the ARL website, crafting a seamless, high-energy digital experience optimized for sales.

Creative Content & Storytelling

Produced high-end product photography, lifestyle imagery, and video content, bringing ARL’s explosive brand story to life.

Retail & Packaging Strategy

Developed packaging for multiple product lines, ensuring strong visual appeal and retail presence.

Paid Media

Executed a multi-channel digital marketing strategy, including paid social, and paid search.

Sales & Corporate Materials

Delivered sales sheets, corporate identity assets (business cards, letterhead, thank-you cards), and branded event materials, ensuring a consistent and compelling presence across all touchpoints.

Branded Swag

Designed ARL-themed T-shirts, hats, tumblers, and stickers, reinforcing brand loyalty among shooting enthusiasts.

Email Marketing

Designed visually striking, high-converting email campaigns that seamlessly integrated ARL’s bold branding, engaging content, and clear CTAs—driving traffic to the website and boosting online sales.

Organic Social Media & Influencer

Crafted scroll-stopping social templates and teaser content, and activated targeted influencer partnerships to spark buzz, build credibility, and drive high-impact awareness pre- and post-launch.

The Results

The Launch
Hit Hard.

Adrenaline Research Labs didn’t just enter the exploding target market—it detonated onto the scene. With a bold identity, tactical strategy, and high-octane creative, ARL made an immediate impact, capturing attention, earning credibility, and carving out its territory in a space dominated by legacy brands. From launch day to live sales, the brand made noise—and the industry felt the boom.

Back

Next Project

Guy Harvey

Adrenaline Research Labs

Built to Disrupt. Named to Explode.

Unruled developed Adrenaline Research Labs (ARL) from the ground up—handling every aspect of the brand’s creation and go-to-market strategy:

The Launch Hit Hard.

Next Project

Join the wild side of Marketing

Built to Disrupt.
Named to Explode.

The Launch
Hit Hard.