Task
Founded by lifelong outdoorsman Scott Clyburn, Heybo began as a T-shirt company featuring designs inspired by ducks, dogs, and fish. As the brand expanded into lifestyle apparel, fishing gear, and hunting wear, its market presence and sales growth failed to keep pace with the competition. In a rapidly evolving outdoor industry, Heybo needed a strategic approach to elevate awareness, expand its audience, and drive sales.
- Reposition the brand to stand apart from the competition
- Increase brand awareness and perception
- Drive sales, revenue and market share
- Continually increase share of wallet with existing customers
We launched data-driven campaigns, leveraging precision targeting and platform AI to drive high-converting traffic, boost brand visibility, and accelerate e-commerce growth.
